We’re going on 3 years now, and what can we say? This year, it feels less like going to an annual fitness conference and more like a family reunion. And for those of you who haven’t experienced it yet, you’ll know it when you see it – when you experience it.
This year’s theme is The Challenge of Fitness. We’re digging in deep. Part of the challenge of fitness is to challenge the ordinary – one of our 8 core principles (that’s why it’s activEIGHT). Each and every person there is already challenging the ordinary in some way in their lives – if they weren’t, they wouldn’t be there. And it’s when we come together with one heart and one mind that a vision takes hold…and it already has. Let’s continue to lift up our Eyes Up, and Rise Up.
This year, the challenge starts with us.